Bud Light is diving right into the culture wars this June, by offering rainbow-covered bottles for Gay Pride Month and making a sizable donation to a left-wing LGBTQ activist group.
The beer bottler announced that a line of rainbow-colored aluminum bottles are now hitting stores, just in time for Pride Month, which begins in June.
In a press release, Bud Light also announced that a portion of the proceeds of sales of the bottles will be donated to GLAAD, the largest LGBTQ advocacy group in the country.
The limited-edition bottles will be sold in bars nationwide throughout June.
For every case of rainbow bottles that are sold from May 27th to June 30th, Bud Light will donate $1 to GLAAD to “assist in their efforts of creating a world where everyone can live the life they love.”
Instead of the Bud Light “creed” that is usually printed on every bottle, the Gay Pride bottles will include “words of inclusivity and support.”
Andy Goeler, Vice President of Marketing for Bud Light said “the way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond.”
“With the release of these new bottles, we hope to create something that everyone can feel proud to hold during Pride month that also makes a positive impact for GLAAD’s initiatives and the LGBTQ+ community overall,” he said.
The gay pride effort is not a new one for Bud Light. The beer company has partnered with GLAAD for twenty straight years. Zeke Stokes, the Chief Programs Officer for GLAAD, said Bud Light was one of the few companies that supported them when many others would not.
ABC 7, in the San Francisco Bay area, enthusiastically reported on the gay pride bottles.
There has been a significant rise in gay activism in pop culture in recent years. Last year, a puppeteer for the children’s show “Sesame Street” insisted that Bert and Ernie were gay. That led to a response from Frank Oz, the co-creator of Bert and Ernie, who insisted he and Jim Henson never intended the characters to have any sexuality, and just intended them to be best friends.
That incident came after the official Sesame Street account tweeted a picture in 2017 that promoted gay pride. Tweeted during Gay Pride Month, it included rainbow-colored Muppets and urged love and inclusion.
Burger King has also sold “gay Whoppers,” with their burger wrapped in rainbow paper, and Doritos recently sold a rainbow version of their chip to celebrate Gay Pride Month.
Post your thoughts in the comments section below on the Bud Light Gay Pride bottles. in addition, share this on social media.