Prior to its release, Omarosa Manigault Newman’s book Unhinged was the talk of Washington, as she made numerous appearances on various news channels and talk shows. After just one week on book shelves, however, sales of Omarosa’s self-described expose of the Trump White House have come crashing down in reality.
According to retail reports, sales of Unhinged dropped 40% in its second week. That drop comes after the book only sold 33,000 in its first week, a less-than-stellar amount for a book with so much publicity surrounding it.
Book sales were initially boosted by the President himself, whose criticism of Omarosa’s claims of racism was turned into a sales tool by the book’s publisher.
News outlets like MSNBC were willing to give Omarosa a platform, and she provided wild claims that her book would somehow topple his presidency.
“Today changed everything. This is the beginning of the end for Donald Trump … because he knows that the person who knows everything about him, about his relationship with these women and others people may not know about will come to light.” @OMAROSA on #Hardball. pic.twitter.com/pZCntnxhVl
— Hardball (@hardball) August 21, 2018
After a week, however, it became clear that Omarosa’s book had very little to offer. No bombshells or revelations to match what she would claim in interviews the book would offer. Her various reveals of “secret tapes” recorded during her time in the White House turned out to be much ado about nothing.
That ended up affecting book sales after that initial rush of sales, and the book is quickly dropping in popularity. The current sales are still good enough to keep her book at #1 on the sales charts, but that comes at a time when few new books are being released. Industry experts point out that they expect the book to fall on the charts next week, as new books begin to hit shelves.
It became clear rather quickly that the book was mostly smoke and mirrors, and a cheap ploy to make money. Independent journalist Candance Owens even tweeted out why Omarosa was likely so keen on getting people to buy her book.
Life Hack: when your husband has filed for bankruptcy twice, and your both being sued for failure to maintain your home— be sure to write a fiction book about the Trump administration.
— Candace Owens (@RealCandaceO) August 21, 2018
A tweet by President Trump helped fuel sales of her book, at least for one week. “When you give a crazed, crying lowlife a break, and give her a job at the White House, I guess it just didn’t work out,” he said. “Good work by General Kelly for quickly firing that dog!”
When you give a crazed, crying lowlife a break, and give her a job at the White House, I guess it just didn’t work out. Good work by General Kelly for quickly firing that dog!
— Donald J. Trump (@realDonaldTrump) August 14, 2018
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Source: The Daily Mail